trbo is the leading technology provider for dynamic onsite personalization, optimization and testing. With the AI-based platform, website content and offers can be designed individually and inspirationally - tailored in real time to the needs of customers in their customer journey. For this purpose, a self-learning algorithm analyzes user behavior on the basis of more than 50 visitor characteristics. This data then enables the targeted delivery of a wide range of content in the design of the online presence, which demonstrably optimizes the user's shopping experience.
The easy plug & play integration allows a quick usage of trbo's personalization features in OXID.